CBS Outdoor Advertises Advertising

In the UK, CBS Outdoor has been trying to convince advertisers to think outdoors in the city by running an in-house branding campaign on buses, trains and the London Underground. Called “Outdoor by Name, Urban by Nature,” the strategic ad series features animals and birds made up of silhouettes of familiar regional landmarks in the UK. The ad running in London, for example, depicts Big Ben, the Tower Bridge, Wembley Stadium and other urban icons. Citing data from ONS and TGI surveys, CBS Outdoor says that “87% of urban respondents have seen Outdoor advertising in the last week.” This is nearly double the number of city dwellers who are exposed to ads via newspapers and radio.

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Abstract London 2012 Olympiad Posters

The Tate Britain in London is now showing the official posters of the 2012 Olympic and Paralympic Games, which kick off their opening ceremony tomorrow evening. As the host city, London commissioned 12 leading contemporary artists to impart their own unique visual perspective to the Summer Olympics – interesting, but in some cases, quite obtuse.

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