Even successful graphic designers like Ken Carbone of Carbone Smolan Agency in New York City aren’t at liberty to do whatever they please on an assignment. Corporate clients dictate marketing objectives, brand parameters, visual subject matter, point-of-view, deadlines, budget, and a myriad other criteria. Ultimately, the client has to sign off on what you create, and the verdict on how wonderful your work is hinges on ROI, market results, elevated brand visibility, etc.
It’s not unusual to hear of designers who wrap up a long, hard day at the studio by creating for their own personal satisfaction. Designer/illustrator Jessica Hische assigned herself the task of drawing a Drop Cap a day and posting it online. Pentagram partner Paula Scher has devoted her off-hours to painting intricate maps of the world as she sees it. Ken Carbone has just concluded 365 days of creating one apple art piece every single day. Curious to know why, we sent him a list of questions. Here are his answers.