Branding

52 North: The Address, The Name,
The Brand Identity

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What’s black-and-white and impossible to ignore? The graphic identity of 52 North, a hip restaurant and bar in London. UK-based design studio I Love Dust and interior architects 44th Hill used scale and contrast to make us aware of the geometric beauty of typography. The huge letterforms become another shape in a collage of stripes, dots, stars and diamond angles. In 52 North’s restaurant and bar, warm wood furnishings soften the starkness of the letterpress-style mural, but the mural itself becomes like a “menu” of decorative shapes that can be mixed and matched on packaging and printed materials, making each piece look slightly different yet part of the overall brand. It’s a complete identity program with room to grow.

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Advertising

Louis Vuitton Origami Invitation

The opening of a new location in Osaka, Japan, was occasion for luxury retailer Louis Vuitton to ask Italian design studio Happycentro to produce an appropriately elegant invitation card.The result was a printing and folding tour de force involving offset printing, transparent, silver mat, pearl and rainbow foils, dry embossing, silkscreen and die-cuts. As if that wasn’t complicated enough, the square sheet was precisely folded by hand origami-style 34 ways. One has to believe that the designer Federico Galvani has a fiendishly clever mind to devise something that tested the skills of printers and origami artists alike, but the team pulled it off and the result is lovely and unique.

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