Illustration

The Good and Bad Side of Dr. Jekyll & Mr. Hyde

Every year the Indianapolis International Film Festival invites local designers and illustrators to create a poster for select movies, which it uses as a build-up to the festival. The posters are then exhibited at the Indy Film Festival and sold as limited edition prints. Lars Lawson served as designer and illustrator for this “Dr. Jekyll and Mr. Hyde” poster, along with contributing artist Monty Sheldon and Timber Design. Not only did Lawson capture the character’s strange split personality, he managed to draw the typography so that it reads “Dr. Jekyll” from one direction and “Mr. Hyde” when turned upside down.

Book Excerpt

Brand Strategy: Good, Bad and Indifferent

Editor’s Note: In his inimitable style, Marty Neumeier, author, lecturer and director of transformation at Liquid Agency, makes complex marketing principles seem logical and easy to understand. Here from his book “Zag: The #1 Strategy of High-Performance Brands,” Neumeier explains why in a world of “look-alike products and me-too services” it is important for brand marketers to zag when everyone else zigs.


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