Quiz: What Does Your Brand Sound Like?

In the age of electronic communications, audio branding has become part of the product experience. An audio logo has to be unique, distinctive, appropriate to the type of product, used consistently so that it becomes familiar over time, and not annoying. It has to be recognizable even without lyrics or saying the brand name aloud. This quiz challenges you to match the visual brand logos with the audio logos that you can listen to in the numbered bands below.

The answers are listed below.

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Quiz: Fashion Symbols with Animals

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Even in the sophisticated fashion industry, companies occasionally adopt animals as brand mascots and feature them in their logos. This is probably more the case with sports and casual attire, especially for men. Often easier to remember than an abstract shape, many animals are recognizable as silhouettes and their admirable behavioral traits are widely known. Then again, the chosen animal may simply evoke an aspect of the company’s history or place of origin. Check out these animals and see if you can name the brands they represent.
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Fourth of July Quiz

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The flag gate, above, was created for the 1876 American Centennial, and is now housed in the American Folk Art Museum in New York.

In honor of America’s Independence Day, also know as the Fourth of July, we have created a brief quiz to test your knowledge of Stars & Stripes history. For those of our readers not based in the U.S., we will handicap you two free answers. Good luck! Happy Fourth.

1. Who designed the American flag?
a. George Washington
b. Betsy Ross
c. Thomas Jefferson
d. Francis Hopkinson

2. The Star Spangled Banner, America’s most famous flag, has how many stars and stripes?

a. 13 stars and 13 stripes
b. 15 stars and 13 Stripes
c. 15 stars and 15 stripes
d. 18 stars and 13 stripes

3. What year was the Stars and Stripes adopted by Congress?

a. 1775
b. 1776
c. 1777
c. 1778

4. Is it illegal to burn the American flag?

a. Yes
b. No
c. On occasion

5. On what date are new stars added to the flag?

a. January 1, after a states’ admission to the Union
b. June 14, after a states’ admission to the Union
c. July 4, after a states’ admission to the Union

6. How many stars are on the flag that has flown the longest over the United States?

a. 48 stars
b. 36 stars
c. 50 stars
c. 13 stars


Answers below…
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Quiz: Brand or Generic?

How familiar are you with brand and generic names? Probably less than you realize. Some revolutionary trademarked products have achieved such market dominance that their name has become synonymous with an entire category of product or service. Particularly for breakthrough products, consumers spontaneously use the pioneer brand name generically, even when referring to later entrants in the field. Occasionally companies lose their proprietary rights to a trademark if they let competitors use the name as a common “descriptor” of a category of products and not linked to any one brand. At that point, the word can no longer be registered, a phenomenon known as “genericide.” In other instances, the trademark owner decides not to renew registration and simply lets the trade name expire.

This quiz challenges you to identify whether the name is: 1) trademarked (registered to a specific company), 2) generic (never trademarked), 3) genericized (once trademarked but now a common noun) or 4) former TM (trademark allowed to expire). Answers after the jump.

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Major League Baseball Team Names

Major league baseball teams are masters of branding, reinforcing their identity through team colors, mascots, logos, and nicknames. This quiz tests your knowledge of team names, past and present.

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Script Logotypes

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Hand-drawn script logotypes convey a lot about the personality of a brand. The letter may look breezily dashed off, elegant, relaxed, energetic, confident, approachable, quirky or playful. The thicks and thins of the letterform, the extra embellishment, or lack thereof, hint at how the company wants to be perceived. Script letters feel more like personal signatures – individual and unique. This quiz is to see if you can name the brand that owns these logotypes. See answers after the jump.
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Quiz: Global Brands

It’s not always as simple as applying a single set of graphic standards across the board when a brand expands into foreign markets. In some cases, the brand name may be difficult to pronounce in the native language or the letters may translate into a word that is negative or obscene. Or the graphic mark may include a detail that may be perceived as insulting or culturally taboo. The challenge for brand designers is to adapt the logo to the region, while preserving enough elements to make it recognizable in every part of the world. Ideally, travelers to a foreign country will recognize the brand identity on sight even if the letters or image differ from what they are used to in their own culture. See if you can name these brands. (Answers after the jump.)


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Quiz: Abandoned Logos

There are many reasons why corporations update, revise or simply abandon their logos. The old mark may feature antiquated technology or not be politically correct by today’s standards. It may no longer reflect who they are, the size of their current business or what they sell. Or it may have been drawn by the founder or a promising art student when the firm was a cash-poor startup. Whatever. The result was a logo that looked amateurish and generic. This is a tough quiz, made harder because we had to remove the brand names on some logos so they didn’t give away the answer. When you pair the logo with the brand however, you’re likely to be surprised. Good luck!


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Quiz: Manly Brand Mascots

What does a mascot say about a brand? Do manly brand mascots convey qualities that build consumer confidence, likeability, and trust? See if you can identify these brand icons and the product each represents. Then consider what attribute they evoke – tough, unflappable, suave, protective, devil-may-care, jovial, helpful, fearless — and decide whether he is the right guy for the job. See answers after the jump.


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