An Aesthetic Look at Business

In his book “The Designful Company,” Marty Neumeier, director of transformation at the brand marketing firm, Liquid Agency, argues that business management itself has an aesthetic component. “Of course, everyone knows you can apply the principles of aesthetics to the curve of a fender, the typography of a web page, or the textures in a clothing line. Yet you can also apply them to upstream strategy, organizational change, and marketplace reputation,” he says. In the chapter “The Rebirth of Aesthetics,” Neumeier charts the elements of aesthetics and attaches questions to them that all types of businesses – even design firms, large and small – should ask themselves to become more innovative, identify how the parts relate to the whole, operate more creatively, and arrive at a strategy that will lead to market distinction and long-lasting growth. It’s good to end the year by taking stock of what you’re doing and where you want to go.

Quiz: Cheese or Font?

Cheese_font

This is a quiz to test your knowledge of cheese and/or type fonts. Created by Tony Gambone at mogrify.org in Richmond, Virginia, the quiz gives an unfair advantage to serious cheese lovers. However, if there is ever a quiz called “Chocolate or Font?”, some of us will leave you cheese lovers in the dust.

Click here to take mogrify’s quiz.

Vendor Client Relationship – Reality or Spoof?

Particularly in this lousy economy, we are all victims…and victimizers. We are increasingly operating in a “used car lot” environment, where buyers feel it is their duty to bargain and don’t feel that they have gotten the best deal until they have eliminated virtually all profit from the sale. This video satire runs too close to reality for many, not just on the design-creative side, but up and down the line.


Video produced by Scofield Editorial, Inc.

Talk to Me

Corporate-speak, designer-speak, printer-speak. Industry terms defined.

jargon

Triple bottom line: In business, “bottom line” refers to the line at the end of a financial statement that shows net profit or loss.  Now when companies calculate the bottom line of a product or program, they factor in social, environmental and financial results to determine whether the overall return was positive or negative. One out of three is no longer good enough.

Strikethrough: When editing in Word software, a strikethrough means a line drawn through text meant to be deleted. In printer-speak, strikethrough is a chemical reaction caused by putting an overall gloss coating over a spot dull varnish. Varnish neutralizes the gloss coating and stays dull while the rest of the sheet turns glossy.  This technique gives designer the ability to make shapes or words appear ghostlike out of a solid color or create the effect of multiple finishes on an image.